After launching my Facebook course I noticed that a lot of people wanted to know how to analyze a campaign. They want to know how to judge the success/failiure of a campaign and what to do about it. The process of running ads is pretty simple: 1. Test 2. Analyze 3. ScaleIn this post I'll … Continue reading How to analyze your Facebook (or Instagram) ads campaign
You might have heard of TikTok. But, you probably don't realize just how fast it's becoming the one social media of choice. In this article I'm going to try to convince you to take a serious look at TikTok. Shameless plug: I have just launched a new course that's all about Facebook Ads & Facebook … Continue reading Why TikTok might kill Instagram…and how to cash in on the biggest marketing opportunity of 2019
If you want to advertise your app on Facebook and Instagram, you're most likely going to choose the App Install objective. Makes sense. You have an app and this is for apps. If you're getting great results, by all means, keep on using App Installs. However, if you're struggling get low-enough cost per install, this … Continue reading A profitable alternative to App-Install campaigns on Facebook & Instagram
You launched your app, but you’re not getting many installs. Or you are getting some traction, but not nearly enough. This happens to most people who launch apps without a huge marketing budget or a large social media following. It can be difficult to get people to download your app, especially in the beginning. When … Continue reading The Ultimate Guide To Ranking Your App For Keywords in the App Stores in 2019.
During the day, I'm the Head of Growth at Reflectly. At night (and on weekends) however, I'm an adrenaline junkie. Motorcycles, mountain climbing, bungee-jumping...you get the idea. Earlier this year I was trying to figure out what is the craziest, most difficult things I can do. I stumbled upon Polar Circle Marathon - the most … Continue reading 3 marketing lessons I learned from Red Bull that apply to your startup or small company
For the first time in months, I couldn’t wait to get to the office. I was running 30min late, but couldn’t care less. I walked in, went straight to the CEO and told him we need to talk. I kept it short and straight to the point. “I’m quitting” For months I've had that nasty … Continue reading Get an exciting marketing job in a startup next month, even if you don’t have experience.
Having the most beautifully designed screenshots will probably not propel you to dominate the ranks of your app stores. On the other hand, having terrible screenshots will be a red flag to your potential users and you’ll lose them before they even have a chance to try the app. It’s kind of like a book … Continue reading The one about great screenshots
First-time app publishers that watch some of my online courses on app marketing often have a genius idea. Make an app. Get millions of downloads. Make millions from annoying those users with ads. This sounds all good until you understand how hard it is to get million users for an app AND how little ads … Continue reading The one about making money from ads
(This is an excerpt from my latest book on Rapid App Store Optimization and Marketing, coming out on 30th of July, 2019) Retention is probably the single most important metric, other than revenue. It is represented as the percentage of users still using your app a certain amount of time after they installed it, for … Continue reading The one about retention
This year I was happy to do the opening keynote speech at the App Promotion Summit in London. Great event with great people. This is a recording of that talk. 15-min on our story of going from 0 to 2mil users in less than two years.