How to analyze your Facebook (or Instagram) ads campaign

After launching my Facebook course I noticed that a lot of people wanted to know how to analyze a campaign. They want to know how to judge the success/failiure of a campaign and what to do about it. The process of running ads is pretty simple: 1. Test 2. Analyze 3. ScaleIn this post I'll … Continue reading How to analyze your Facebook (or Instagram) ads campaign

Why TikTok might kill Instagram…and how to cash in on the biggest marketing opportunity of 2019

You might have heard of TikTok. But, you probably don't realize just how fast it's becoming the one social media of choice. In this article I'm going to try to convince you to take a serious look at TikTok. Shameless plug: I have just launched a new course that's all about Facebook Ads & Facebook … Continue reading Why TikTok might kill Instagram…and how to cash in on the biggest marketing opportunity of 2019

A profitable alternative​ to App-Install campaigns on Facebook & Instagram

If you want to advertise your app on Facebook and Instagram, you're most likely going to choose the App Install objective. Makes sense. You have an app and this is for apps. If you're getting great results, by all means, keep on using App Installs. However, if you're struggling get low-enough cost per install, this … Continue reading A profitable alternative​ to App-Install campaigns on Facebook & Instagram

The Ultimate Guide To Ranking Your App For Keywords in the App Stores in 2019.

You launched your app, but you’re not getting many installs. Or you are getting some traction, but not nearly enough. This happens to most people who launch apps without a huge marketing budget or a large social media following. It can be difficult to get people to download your app, especially in the beginning.  When … Continue reading The Ultimate Guide To Ranking Your App For Keywords in the App Stores in 2019.

3 marketing lessons I learned from Red Bull that apply to your startup or small company

During the day, I'm the Head of Growth at Reflectly. At night (and on weekends) however, I'm an adrenaline junkie. Motorcycles, mountain climbing, bungee-jumping...you get the idea. Earlier this year I was trying to figure out what is the craziest, most difficult things I can do. I stumbled upon Polar Circle Marathon - the most … Continue reading 3 marketing lessons I learned from Red Bull that apply to your startup or small company

Get an exciting marketing job in a startup next month, even if you don’t have experience.

For the first time in months, I couldn’t wait to get to the office. I was running 30min late, but couldn’t care less. I walked in, went straight to the CEO and told him we need to talk. I kept it short and straight to the point. “I’m quitting” For months I've had that nasty … Continue reading Get an exciting marketing job in a startup next month, even if you don’t have experience.