I hate the word hack because 99% of growth is anti-hacky, but…there is one we have discovered. I call it a hack because it might be a bug that Apple hasn’t spotted yet or hasn’t bothered to fix so we keep “exploiting” it.
In the Advanced Search Ads you can set your bid for a tap and then a goal for your acquisition price. You would normally set a high price for acquisition and much lower tap price, maybe like this:
Bid for tap – $0.5
Bid for install – $1
If somebody will out-bid you for those keywords, too bad. That’s probably the highest price you can pay.
One weird trick works for us. Set ridiculously high price for tap and low price for install, maybe like this:
Bid for tap – $3
Bid for install – $0.4
*not my actual numbers, just for show
And this seems to work very well!
My assumption is that there is a glitch and when you set such a high price per tap, you outbid anybody else because nobody will bid so high and then you just get the cheap install. I could be completely work, but the prices we are getting right now are not normal. Try it and let me know if it works for you as well.