If you get featured in the App Store, it can bring tons of downloads. Hundreds of thousands, even millions. I won’t talk about the tips of how to get featured, there are many articles written about the topic. It’s the obvious things you would expect: have a great product that people love, good retention numbers, good install numbers, good looking App Store presence, etc.
We have all the basics covered and we were actually featured as “New Apps We Love” a few months ago when the app first came out. Now, my goals was to get the “App Of The Day” feature.
It seems that personal connection with the App Store people can really help. I happened to have a meeting with some App Store representatives in Copenhagen in 2017 and still had their email. I decided to shoot them an email and say that we’re preparing a new feature which will use Apple’s Siri Shortcuts which they’re currently pushing pretty aggressively. I got a quick email back in an hour, saying that we should apply through the official /promotion site on Apple. Fair enough. I started to fill up the questionnaire there but before I even had a chance to submit, we magically received an email from Apple. It said that our app is a “fantastic contribution to the App Store” and they would potentially like to feature us.
What a coincidence. We haven’t been in contact with Apple for months (other then the app review process) and suddenly we get an invite for app feature after sending one email, but before submitting the official form.
I would love to talk to somebody at App Store editorial team to understand how they work.
For now, we’re gonna submit the creatives for the feature and hopefully get the magically spot in the US App Store.