Mora & Menzies is a two-person growth partner for mobile app founders. Maria brings in the right users through positioning, content, and creators. Darius improves conversion through your App Store page, onboarding, paywall, and pricing.
"Working with Darius and Maria was incredibly valuable. They have a unique ability to translate deep full-funnel expertise into a clear, actionable plan that our team could actually execute. They helped us strengthen our overall strategy and conversion plan, while giving us a practical framework we can continue using as we scale our app. We came away with greater clarity, a stronger foundation, and a much clearer path forward. I would highly recommend them to any team looking to turn ambitious growth goals into a thoughtful and executable strategy."
Practical app growth training, built from the work behind the sprint.
My husband did this course first and he was able to double his acquisition for his app. I'm now doing it for my app and so far I found it brilliant!
One of the best courses I've ever seen! As app developers, we only think about the product but marketing, advertisement and sales are 50% of the battle. I feel like a junior marketer after this course. Darius is really responsive and he's adding new content to keep up with current trends.
I got 100 times more than what I've invested in terms of both money and time.
I did a different course before this one, the current best seller, and this one is just so much better. The examples are way closer to a real-life scenario, the tips are incredibly useful and I feel so motivated to tackle that whole marketing topic now.
Excellent masterclass! He knows what he is talking about and gives you the best insights, tips and real tools you can use. Thank you Darius! I'm sure you contributed to the success of my app.
There's practically a eureka moment in every section. I'm using the same tools and platforms, so everything Darius teaches I can pause and implement on my own apps.
This might be the most comprehensive mobile app marketing, advertising and monetization course available online.
As a mobile app developer I can create amazing apps, but I had no idea how to market them. Darius really knows what he's doing. He walks you step by step. Highly recommend.
The best course I ever had online so far. You are able to explain things that are not that easy in a calm and captivating way, making learning practically intuitive.
The course starts with the most important topic, growth, and spends real time on it. The use cases are ones I can relate to, and I could see where I had gone wrong previously.
You can get knowledge you cannot find anywhere else: Reddit, Google's editors, VCs. Already gave some nice results for our published app.
My husband did this course first and he was able to double his acquisition for his app. I'm now doing it for my app and so far I found it brilliant!
One of the best courses I've ever seen! As app developers, we only think about the product but marketing, advertisement and sales are 50% of the battle. I feel like a junior marketer after this course. Darius is really responsive and he's adding new content to keep up with current trends.
I got 100 times more than what I've invested in terms of both money and time.
I did a different course before this one, the current best seller, and this one is just so much better. The examples are way closer to a real-life scenario, the tips are incredibly useful and I feel so motivated to tackle that whole marketing topic now.
Excellent masterclass! He knows what he is talking about and gives you the best insights, tips and real tools you can use. Thank you Darius! I'm sure you contributed to the success of my app.
There's practically a eureka moment in every section. I'm using the same tools and platforms, so everything Darius teaches I can pause and implement on my own apps.
This might be the most comprehensive mobile app marketing, advertising and monetization course available online.
As a mobile app developer I can create amazing apps, but I had no idea how to market them. Darius really knows what he's doing. He walks you step by step. Highly recommend.
The best course I ever had online so far. You are able to explain things that are not that easy in a calm and captivating way, making learning practically intuitive.
The course starts with the most important topic, growth, and spends real time on it. The use cases are ones I can relate to, and I could see where I had gone wrong previously.
You can get knowledge you cannot find anywhere else: Reddit, Google's editors, VCs. Already gave some nice results for our published app.
Wow, amazing. Great flow, not a discombobulated mess like some of the other information out there. Taking copious notes!
Very simple, clear and very useful for mobile app success, and he is always helpful. I have learned so much from him.
Practical information and useful techniques for a first-time app developer such as myself. I can tell he has real-world experience in this area. I highly recommend this playbook!
I expected basics, but the content goes into AARRR funnel metrics, social media and more. Very good.
Years of experience condensed into clear, concise explanations. Great tips, useful advice and demonstrations, simple no-frills style.
I learned so many things that I can't wait to experiment with. It also pushed me to go in-depth into marketing, it's way more interesting than I thought.
Very practical and covers many topics. He gave all the hidden tips and tricks which people might not know or share around.
Great match for me! I'm not a developer but I am assisting a team with their marketing and this was fantastic.
Amazing information. If he has more guides I will buy them all.
I loved the content, honestly. I learned so many things that I can't wait to experiment with them soon.
Wow, amazing. Great flow, not a discombobulated mess like some of the other information out there. Taking copious notes!
Very simple, clear and very useful for mobile app success, and he is always helpful. I have learned so much from him.
Practical information and useful techniques for a first-time app developer such as myself. I can tell he has real-world experience in this area. I highly recommend this playbook!
I expected basics, but the content goes into AARRR funnel metrics, social media and more. Very good.
Years of experience condensed into clear, concise explanations. Great tips, useful advice and demonstrations, simple no-frills style.
I learned so many things that I can't wait to experiment with. It also pushed me to go in-depth into marketing, it's way more interesting than I thought.
Very practical and covers many topics. He gave all the hidden tips and tricks which people might not know or share around.
Great match for me! I'm not a developer but I am assisting a team with their marketing and this was fantastic.
Amazing information. If he has more guides I will buy them all.
I loved the content, honestly. I learned so many things that I can't wait to experiment with them soon.
A selection of mobile apps we have helped grow or built ourselves.
A journaling app with a strong product and no growth engine. Darius joined as Head of Growth and later ran the company's marketing as CMO.
An A/B testing discipline applied to every layer of the funnel, micro-influencers run at scale as a content engine, an early bet on TikTok, and app acquisitions used as a growth channel.
Four million new users in the first year. Thirty thousand new users a day at peak. The number two Health & Fitness app on the US App Store. Past 20 million users, with Apple's Editors' Choice and App of the Day.
On the record: App Masters, episode 784 · Nomad Podcast, episode 35 · App Promotion Summit London, "How we got to 1M downloads"
You work directly with Maria and Darius. Maria builds demand at the top of the funnel. Darius improves conversion at the bottom. Together, we connect the message that earns the install with the experience that earns the subscription. Hover a portrait to see who does what.
Apply for a discovery callThe starting point for every client. For 30 days, both of us work through your full funnel and build the system your team can keep using. You leave with decisions, assets, an experiment pipeline, and a 90-day rollout plan.
Available after the sprint for founders who want both operators in the room as they keep building. This is a decision and strategy retainer, not a posting or execution agency. Three-month minimum. Four client seats at a time.
If the sprint is not the right next step, start with the self-serve versions of our system in the store. Explore the playbooks
Three minutes. Tell us about the app, the numbers, and the growth problem you keep returning to.
We read every application ourselves. If there is a fit, you choose a time for a 15-minute discovery call.
We start with both operators focused on your full funnel. Kickoff is Monday; the first priorities are clear by Friday.
You have the positioning, content plan, App Store direction, onboarding and paywall decisions, experiment pipeline, and a 90-day plan.
We review the data and map your funnel from first impression to subscription: positioning, App Store, onboarding, paywall, pricing, and analytics. By Friday, you have the written priorities with the largest potential impact.
Maria defines the audience, message, content formats, hooks, and creator approach. You leave with an organic content system designed to attract the right users.
Darius works through onboarding, paywall, pricing, trials, and App Store conversion. Together, we turn the findings into a focused experiment pipeline.
We finalize App Store metadata, screenshots, keywords, and ratings strategy, then map the next 90 days so the team knows what to test, build, and review after the sprint.
You leave with an operating system for growth, not a slide deck. Run it internally or keep both operators involved through the Growth Retainer.
In the sprint, we do hands-on strategic work: diagnose the funnel, set positioning, create the content system, improve the App Store direction, and define onboarding, paywall, pricing, and experiment decisions. Your team owns product changes, publishing, and ongoing production. We do not operate as a posting agency or an embedded execution team.
Thirty days gives us enough time to see the funnel clearly, make the highest-leverage decisions, and build a working system with your team. It is short enough to keep momentum high and specific enough that you leave knowing what happens next.
No. Many clients start there. We work with the founder or product lead, then leave a clear plan your team can run. You do need someone who can make decisions and ship product, App Store, and content changes quickly.
You can run the system internally with the 90-day plan, or continue with the Growth Retainer. The retainer gives you a weekly working session with both of us, Slack access, and a regular review of your experiments and decisions.
The sprint gives you 30 days of focused work from both specialists across the full funnel. Pricing depends on the scope your app actually needs, so we agree it on the call rather than guessing at it here. We take four active clients at a time, and we use the application to make sure the scope, timing and fit are right before either side commits.
The sprint is for live apps with real users and a public store listing. Pre-launch founders will get more value from the free resources and playbooks until there is product, user, and funnel data to work with.
Apply in three minutes. If there is a fit, we will talk within 48 hours. You will work directly with both operators from day one.
Apply for the next Growth Sprint30 days | Two operators | Four active clients at a time
